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Showing results [1 - 11] / 11
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  • Actual and perceived polarization on independence-unification views in Taiwan

    • Authors: Chi Huang; Tzu-ching Kuo (2022)

  • The rise of political polarization and its consequences for democracies have attracted much attention. But why the growing polarization? We argue that the main reason lies in the fact people act on the basis of not only their self-identities but also their perception of others, especially those viewed as the opposing group. In Taiwan, independence or unification with China is no doubt the most fundamental political cleavage. We therefore focus on the nature, sources, and consequences of such polarization in the mass public. This study (1) defines and operationalizes both perceived and actual polarization on independence-unification issue at individual level, (2) explores which individ...
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  • Demystifying the demand relationship between online and print products under one newspaper brand: the case of Taiwan and the emergence of a universal pattern

    • Authors: Hsiang Iris Chyi; J. Sonia Huang (2011)

  • This study uncovers a universal pattern regarding the oft-misunderstood demand relationship between online and print products under one newspaper brand. Growing from the portfolio management perspective and building on previous research conducted in the US and Hong Kong, this study examines the newspaper market in Taiwan. Secondary analysis of survey data collected from 7706 Web users confirmed that: (1) the print edition attains a much higher penetration relative to its online counterpart, suggesting that more people would rather consume the print edition over free Web offerings; and (2) compared with the general public, readers of the online edition were more, not less, likely to r...
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  • Does the effectiveness of campaigns depend on voters’ predispositions? A comparative study of British and Taiwanese election campaigns

    • Authors: Liang Jiang (2018)

  • Using data from the 2010 British Election Study and the 2012 Taiwan Election and Democratization Study, this paper investigates the impact of political predispositions on the association between election campaigns and voting choice in Britain and Taiwan. Findings show that the political predispositions of partisanship (strength), political sophistication and election interest do play moderating roles in the association between campaigns and voting choice in Britain and Taiwan. Of these predispositions, the study finds no differences in the moderating roles of partisanship and political sophistication in Britain and Taiwan. However, election interest plays a moderating role differentl...
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  • East meets West: a new contextual perspective for crisis communication theory

    • Authors: Fang Wu; Yi-Hui Christine Huang; Lang Kao (2016)

  • This paper developed a Chinese model of crisis communication by using a contextual perspective capable of identifying influences at the crisis-event level (crisis type, crisis stakeholder, crisis stage, and crisis system) and the societal level (polities, economic systems, and media systems) in Mainland China, Hong Kong, and Taiwan. An analysis of 93 academic works published in 15 journals demonstrated the effects of economic development, politics, and the media on crisis communication practices in Chinese societies.
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  • Modelling negative campaign advertising: evidence from Taiwan

    • Authors: Jonathan Sullivan; Eliyahu V. Sapir (2012)

  • Why do election candidates go negative? This question about one of the most distinct elements of campaign behaviour has vexed political scientists for many years. Many explanatory variables have been proffered, in isolation and in ad hoc combinations. But extreme variation in the predictive power of these variables across elections has confounded attempts to develop a general model for explaining campaign attack ads. Taking advantage of the increasing number of polities in which negative advertising has been observed, this article applies a series of explanatory models to explain negative advertising in national and subnational elections in Taiwan. The analysis replicates prior resear...
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  • The failure of ‘scientific’ evidence in Taiwan: a case study of international image repair for American beef

    • Authors: Wei-Chun Wen; Tzu-hsiang Yu; William L. Benoit (2012)

  • This study extends the theory of image repair in a cross-cultural setting by examining an international controversy in the beef trade. Taiwan’s restrictions on American beef imports in 2010 (based on fears of ‘mad cow’ disease) caused trade tensions between the US and Taiwan and prolonged the ongoing controversy over American beef exports to East Asian countries, one of America’s top beef export markets. To repair the image of these products in Taiwan, the US government utilized the image repair strategies of denial, bolstering, minimization, and attacking the accusers. Although the US position was supported by scientific data, the rhetoric was generally not effective in Taiwan. A maj...
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  • Work motivation and journalists in Taiwan and the US: an integration of theory and culture

    • Authors: Li-jing Arthur Chang; Brian L. Massey (2010)

  • This study applies work motivation theories from the organizational sciences and a cultural variable to a comparative analysis of daily newspaper journalists in Taiwan and the US. The journalists were compared on measures of job satisfaction, organizational commitment, and turnover intentions. ‘Culture’ was measured by a collectivism tendency index. Regression analyses revealed the sharpest cultural differences for job satisfaction and theoretic predictors of it. Similarities between the journalists were found for commitment and intentions of quitting (turnover). This study’s findings add to and advance research of journalists’ work motivation. Its unique methodological approach ser...