ArticleAuthors: Ti Wei; Fran Martin (2015)
Taking one of the most representative subgenres of lifestyle TV, the cooking show, as a case study, in this article, we examine the history and changing cultural meanings of this televisual genre in the context of Taiwan’s postwar social history and TV industry.
We conduct textual analyses of Taiwanese cooking shows across three different historical stages: Fu Pei Mei’s shows (the 1960s–1980s), Chen Hong’s shows (the 1990s), and Metrosexual Uber-Chef with Master Ah-Ji (the 2000s), in order to advance a critical exploration of the complex relationships between these popular media texts and their social and industrial contexts. We argue that, in line with the ongoing transformations in... 
