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  • A Practical Guide to Tourism Destination Management

    • Authors: - (2007)

  • 1: An Introduction to Destination Management-2:The Strategic Foundations: Assessing the Situation and Setting a Vision, Goals and Objectives- 3: Positioning and Branding the Destination -4: Marketing the Destination-5: Developing Destination Products -6: Ensuring the Quality of the Visitors’ Experience ...