BROWSE

Author Profile

Course reserved

Browsing by Topic THẠC SĨ::Du lịch

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results [1 - 20] / 43
  • item.jpg
  • Book

  • Analytics in smart tourism design : concepts and methods

    • Authors: Zheng Xiang; Daniel R. Fesenmaier (2017)

  • This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications fo...
  • item.jpg
  • Book

  • Corporate governance after the financial crisis

    • Authors: Stephen M. Bainbridge (2012)

  • The first decade of the new millennium was bookended by two major economic crises. The bursting of the dotcom bubble and the extended bear market of 2000 to 2002 prompted Congress to pass the Sarbanes-Oxley Act, which was directed at core aspects of corporate governance. At the end of the decade came the bursting of the housing bubble, followed by a severe credit crunch, and the worst economic downturn in decades. In response, Congress passed the Dodd-Frank Act, which changed vast swathes of financial regulation. Among these changes were a number of significant corporate governance reforms.Corporate Governance after the Financial Crisis asks two questions about these changes. First, a...
  • item.jpg
  • Article

  • Customer Experience Creation: Determinants, Dynamics and Management Strategies

    • Authors: Peter C. Verhoefa; Katherine N. Lemonb; A. Parasuramanc; Anne Roggeveend; Michael Tsirosc; Leonard A. Schlesinger (2009)

  • Retailers, such as Starbucks and Victoria’s Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience from a holistic perspective...
  • item.jpg
  • Book

  • Handbook on tourism development and management

    • Authors: Kerri Hayden Collins (2015)

  • The fast growth of the tourism industry over the past decades is one of the most remarkable economic phenomena of our time. This handbook discusses several topics on the development of tourism and management. Some of the topics discussed include managing heritage and culture; the challenges climate change arises for tourism destinations; sustainability; rural development through tourism; barriers and drivers to sustainable tourism development; and the role of tourism in the formation of environmental outlook...
  • item.jpg
  • Book

  • Information and Communication Technologies in Tourism 2015

    • Authors: Iis Tussyadiah; Alessandro Inversini (2015)

  • Part I: Consumer Intelligence and Analytics - Part II: Data Management - Part III: Social Media - Part IV : Tourism and Smart Destinations- Part V: Intelligence Systems: Mobile, Wearable, and Sensor - Part VI: Tourism Website Analytics - Part VII : Distribution Systems...
  • item.jpg
  • Book

  • Inside the boardroom : how boards really work and the coming revolution in corporate governance

    • Authors: Leblanc, Richard; Gillies, James M. (2005)

  • Based on a five-year study, this book goes behind the scenes to reveal the inner workings of boards of directors, candid interviews with directors, and a comprehensive investigation into boardroom processes. It challenges the status quo thinking on corporate governance and provides ground-breaking prescriptions for building better boards.
  • item.jpg
  • Book

  • Marketing 4. 0 : Moving from traditional to digital

    • Authors: Philip Kotler; Hermawan Kartajaya; Iwan Setiawan (2017)

  • Part I: Fundamental Trends Shaping Marketing - Part II: New Frameworks for Marketing in the Digital Economy - Part III: Tactical Marketing Applications in the Digital Economy...