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Tìm kiếm theo: Tác giả A. Parasuramanc

Duyệt theo: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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  • Customer Experience Creation: Determinants, Dynamics and Management Strategies

    • Tác giả : Peter C. Verhoefa; Katherine N. Lemonb; A. Parasuramanc; Anne Roggeveend; Michael Tsirosc; Leonard A. Schlesinger (2009)

  • Retailers, such as Starbucks and Victoria’s Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience from a holistic perspective...