ArticleAuthors: Altman Yuzhu Peng; Shuhan Chen (2021)
The COVID-19 pandemic provoked public attention to medical treatments across the world. In China, a debate on the efficacy of traditional Chinese medicine (TCM) took place amid the government’s active promotion of it for COVID-19 patients. Rather than addressing such a debate from the perspective of medical science or health communication, this paper explores how TCM was politicised on Chinese social media. The research is based on a case study, collecting data from the most popular Chinese community question-answering (CQA) site – Zhihu. By triangulating content analysis (CA) and thematic analysis (TA), we reveal how nationalist sentiments and dissenting opinions are expressed through ... 
