ArticleAuthors: Amporn Jirattikorn (2021)
Thai television dramas, which have been a staple of the nation’s TV landscape for over five decades, have recently expanded their popularity to other Asian countries. Besides being exported for telecast, enthusiastic fans who voluntarily provide fan-subtitled versions in various languages have made Thai dramas widely accessible. The paper takes the case of Chinese viewers watching Thai television dramas to examine how Thai dramas evoke different kinds of involvement and responses from young Chinese audiences, who today can choose from a multitude of entertainment options. As Thailand is not considered to share cultural proximity with, nor is it more ‘advanced’ than China, the paper se... 
