ArticleAuthors: Carol Soon; Yi Da Soh (2014)
Responding to the rapid adoption of new technologies, political parties, both incumbent parties and minor ones, have been quick to leverage web 2.0 technologies for party communication and mobilization. A coterie of work addressed how social media such as Facebook are used as political tools for the promotion of candidate and party campaign platforms. However, a present bias is observed as current literature focus on western democracies. To bridge the gap, this study examines the gradual, yet significant, evolution in technology deployment by the ruling elite in Singapore. This paper traces the developments in e-engagement to bridge the affective gap between the ruling elite and an in... 
