ArticleAuthors: Lu Tang; Chien-fei Chen (2013)
The thin-ideal is becoming increasingly dominant among women in Eastern Asian countries such as China and South Korea. The internalization of the thin-ideal leads to body image disturbance and unhealthy weight-control behaviors.
Based on the social networks and social norms approaches, this study tests the effectiveness of normative messages in reducing women’s internationalization of the thin-ideal and weight-control intentions through an experiment among female college students in China. It investigates how the following three factors: content of normative message (psychoeducational or feminist), source of the message (strong ties or weak ties), and characteristics of the recipient... 
