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Browsing by Author Fuyuan Shen

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  • Communicating to young Chinese about human papillomavirus vaccination: examining the impact of message framing and temporal distance

    • Authors: Nainan Wen; Fuyuan Shen (2016)

  • This research investigated the influence of message framing (gain or loss) and temporal distance (present or future) on the intention of Human papillomavirus (HPV) vaccination. A total of 156 Chinese undergraduates participated in a controlled experiment in Macau, a Special Administrative Region of China. Results showed that message framing and temporal distance interacted to impact the intention of HPV vaccination. Particularly, among participants who had no prior knowledge of HPV vaccine, the gain-present and loss-future framed messages resulted in more positive attitudes toward the message, higher degree of perceived severity of HPV infection, and more likelihood to get HPV vaccinat...
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  • Effectiveness of entertainment education in communicating health information: a systematic review

    • Authors: Fuyuan Shen; Jiangxue (Ashley) Han (2014)

  • In this paper, we conducted a meta-analysis of published studies on the effects of entertainment education (EE) on health communication. A search of databases identified 22 studies (N = 19517) that met our inclusion criteria and contained relevant statistics. Analysis of the results suggested that overall, EE’s effects on health outcomes – as measured by knowledge, attitudes, intention, and behaviors – was small but significant, with an average effect size (r) of .12, p < .001. Research designs (field studies vs. experiments) and exposure time (multiple episodes vs. one episode) were significant moderators of influence of EE in health communication. However, the impact of delivery cha...