ArticleAuthors: Guo-Ming Chen (2009)
The trend of globalization has sharpened the debate on the culture-specific and culture-general approaches to communication studies. As the demand for culture-specific approaches in scholarly research is increasing due to the impact of globalization, the trend of universalizing representations based on a culture-general paradigm is also getting stronger. Unfortunately, the countermovement between scholars’ dichotomous positions continues to reflect the limitation and myopia of traditional views, which mirror a full embracing of the local practices on the one side and a blind acceptance of foreign elements on the other. Hence, how to balance the yin and yang of scholarly research will ... 
