ArticleAuthors: Ven-hwei Lo; Ran Wei; Herng Su (2013)
Informed by the Cognitive Mediation Model of media learning, this study explores how self-efficacy and information-processing strategies jointly impact the learning of health knowledge. Using survey data (N^1409), the study examines the roles that self-efficacy, motivation of media use, news attention, and elaboration play in acquiring knowledge about swine flu during the 2009 global pandemic crisis. Results support the hypothesized relationships among self-efficacy, motivation, attention to and elaboration of swine flu news, and knowledge about the flu. Implications of the findings to advance the research in mediated cognitive learning are discussed. 
