ArticleAuthors: Hsin-yi Sandy Tsa (2022)
Minority ethnic media play a unique role in preserving the languages, shaping the identity, and improving communication and cohesion of the ethnic groups it represents. However, traditional ethnic media outlets such as television channels and printed media worldwide have been facing decreasing viewership, especially because of strong competition from Internet media. Obtaining the support of people in the targeted ethnic group is critical and challenging. This paper elucidates the obstacles— dwindling viewership, competition from new media, and debates on intragroup and intergroup (intercultural) communication—that minority ethnic television channels face in many societies. By using th... 
