ArticleAuthors: Hsuan-Ting Chen (2012)
This study examines the role of membership in multiple issue publics by understanding its relationship to media use, online activity, and political knowledge. Using data from Taiwan’s 2008 Social Change Survey, the study shows that members of multiple issue publics was positively associated with television watching, political talk show watching, and online news reading. In addition, they were found to engage in specific online activities, including information browsing, information exchanging, information gathering, taking part in forum discussions, and blogging. Therefore, members of multiple issue publics tend to use media with a high level of selectivity and engage in online activi...