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Browsing by Author Hyo Jung Kim

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  • The effects of gain versus loss framing and issue involvement on publics’ responses to nuclear energy messages in South Korea

    • Authors: Hyo Jung Kim (2018)

  • This study investigates how the public’s perceptions of nuclear power, one of the modern technologies at the center of public debate on risk issues, are influenced by gain versus loss framing in the volatile context of nuclear energy applications in South Korea. Drawing upon prospect theory as its conceptual framework, this experiment using 566 adult participants found that loss-framed messages (i.e. emphasizing the negative outcomes of not using nuclear power) were more effective in increasing participants’ message credibility perceptions as compared to gain-framed messages (i.e. emphasizing the positive outcomes of using nuclear power). Additionally, the results found issue involveme...
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  • The effects of message source and fear appeal on young adults’ response to Sexually Transmitted Disease (STD) messages in Singapore

    • Authors: Hyo Jung Kim; Wonsun Shin (2018)

  • This study examines the psychological processes that determine how fear appeal and sponsor type impact young adults’ responses to public campaigns against Sexually Transmitted Diseases (STDs) in Singapore. The results showed that fear appeal in the STD messages increased the level of anger arousal, while the STD messages sponsored by a commercial company versus a government agency increased the level of negative cognitions among participants. The interaction between fear appeal and sponsor type was found in both affective and cognitive responses of psychological reactance against the STD messages.