DUYỆT THEO

HỒ SƠ TÁC GIẢ

CSDL môn học

Tìm kiếm theo: Tác giả Hyo Jung Kim

Duyệt theo: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Hoặc nhập chữ cái đầu tiên:  
Kết quả [1 - 3] / 3
  • item.jpg
  • Article

  • The effects of gain versus loss framing and issue involvement on publics’ responses to nuclear energy messages in South Korea

    • Tác giả : Hyo Jung Kim (2018)

  • This study investigates how the public’s perceptions of nuclear power, one of the modern technologies at the center of public debate on risk issues, are influenced by gain versus loss framing in the volatile context of nuclear energy applications in South Korea. Drawing upon prospect theory as its conceptual framework, this experiment using 566 adult participants found that loss-framed messages (i.e. emphasizing the negative outcomes of not using nuclear power) were more effective in increasing participants’ message credibility perceptions as compared to gain-framed messages (i.e. emphasizing the positive outcomes of using nuclear power). Additionally, the results found issue involveme...
  • item.jpg
  • Article

  • The effects of message source and fear appeal on young adults’ response to Sexually Transmitted Disease (STD) messages in Singapore

    • Tác giả : Hyo Jung Kim; Wonsun Shin (2018)

  • This study examines the psychological processes that determine how fear appeal and sponsor type impact young adults’ responses to public campaigns against Sexually Transmitted Diseases (STDs) in Singapore. The results showed that fear appeal in the STD messages increased the level of anger arousal, while the STD messages sponsored by a commercial company versus a government agency increased the level of negative cognitions among participants. The interaction between fear appeal and sponsor type was found in both affective and cognitive responses of psychological reactance against the STD messages.
  • item.jpg
  • Article

  • The effects of prior reputation and type and duration of charitable donation on celebrities’ personal public relations: an investigation based on attribution theory

    • Tác giả : Sungwook Hwang; Jiyang Bae; Hyo Jung Kim (2017)

  • Charitable donations made by celebrities are being increasingly reported by news media in South Korea. This experimental study has examined the effects of celebrities’ prior reputations, and the duration and type of charitable donation they perform, on young participants’ evaluations of these celebrities (i.e. motive attribution, attitudes toward the celebrities, and related purchase intentions). The results ascertained the main effects of prior reputation and duration and type of donation on the dependent variables. Most notably, the results also found the interaction effect of duration and type of donation on the participants’ evaluation of motive attribution. That is, participants ...