ArticleAuthors: Hongsik Yu; Jingren Si; Jaehee Cho (2015)
This study investigated the separate and combined effects of emotion-laded exemplars and responsibility frames on readers’ perceptions and evaluations. Two hundred and sixty-nine students participated in an experiment involving a news story that dealt with the social issue of homelessness in South Korea. Six versions of a news story differed in emotion-laden exemplars with textual information (anger-evoking, sympathy-evoking) and responsibility news frames (attribution of responsibility to society, attribution of responsibility to individual, and no frame). This study found that, compared to the responsibility frames, emotion-laden exemplars significantly affected readers’ moral evalu...