ArticleAuthors: Eun Yu; Jaemin Jung (2021)
This study investigates the impact of vertical integration on movie screening decisions using data from the Korean movie industry (Korea in the text refers to the Republic of Korea, also known as South Korea).
Previous studies have found that movie exhibitors (i.e. theaters) that own distributors allocated more screens when they release their affiliated movies. The novelty of this study is that it focuses on the impact of vertical integration on showtime scheduling of integrated players that own both distribution services and theaters. Controlling for seasonality, levels of competition, and expected quality of movies, the study found evidence of the dominating power of integrated playe... 
