ArticleAuthors: Augustine Pang; May O. Lwin; Chrystal Shu-Min Ng; Ying-Kai Ong; Shannon Rose Wing-Ching Chau; Kristle Poh-Sim Yeow (2018)
Corporate social responsibility (CSR) has been found to be a strong predictor of a favorable corporate image [Gray, 1986. Managing the
corporate image: The key to public trust. London: Quorum Books].
Websites have become an essential communication platform [Dawkins, 2004. Corporate responsibility: The communication
challenge. Journal of Communication Management, 9(2), 108–119].
This study aims to investigate how CSR can be used in enhancing organizational corporate image. Content analyses of 150 corporate websites of organizations in Asia headquartered in Singapore were conducted, followed by in-depth interviews with public relations (PR) practitioners to examine the motivations b... 
