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Article

An Expanded Perspective on Agenda-Setting Effects. Exploring the third level of agenda setting

Authors: Lei Guo; Hong Tien Vu; Maxwell McCombs (2012)

Agenda-setting has evolved from a focus on media effects on the public’s perception of the most important issues of the day to a theory elaborating a hierarchy of communication effects. Its core is three levels of agenda-setting...

Article

Theoretical and methodological patterns of third-person effect research: a comparative thematic analysis of Asia and the world

Authors: Ven-Hwei Lo; Ran Wei; Xiao Zhang; Lei Guo (2016)

Third-person effect (TPE) hypothesis is a theory of increasing global appeal to media effects scholars. To assess the research trends and methodological patterns of TPE studies on Asia and the world’s other regions, this study content-analyzed 147 articles published in 10 leading communication journals between 1983 and 2015. Results reveal Asia as a popular site for the robust TPE research (41 articles focused on Asia). The most popular topics in Asia were pornography and news about social events. The results further indicate that survey was the most used method in TPE research conducted in Asia. In addition, U.S.-based authors dominated the overall TPE research. But authors from Asi...