ArticleAuthors: Shu-Chu Sarrina Li; Lin-Mei Stella Huang (2020)
This study examined two variables in the fear-induced communication literature, namely, information-processing modes and the interactive effects of threat and efficacy, to fill an existing gap in the extended parallel process model (EPPM) research. The EPPM is the target of several criticisms, the most frequent of which is its lack of a description of how recipients process fear-appeal messages. The EPPM has also been criticized for proposing that a perceived threat exerts a positive effect on danger control outcomes only when recipients’ perceived efficacy and perceived threat are high. However, this proposition has received mixed support.
A field experiment was conducted, in which a teleph... 
