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Browsing by Author May O. Lwin

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  • A retrospective overview of health communication studies in Asia from 2000 to 2013

    • Authors: May O. Lwin; Charles T. Salmon (2015)

  • In this overview, we look back at the research articles that have been published about health communication in Asia over the past 14 years. Based on a sample of manuscripts published in international journals, we assess and discuss general trends in health communication research across different regions in Asia. In particular, we examine the theoretical and methodological approaches, as well as the types of diseases that received most attention from health communication researchers.
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  • Is saying ‘sorry’ enough? examining the effects of apology typologies by organizations on consumer responses

    • Authors: May O. Lwin; Augustine Pang; Jun-Qi Loh; Marilyn Hui-Ying Peh; Sarah Ann Rodriguez; Nur Hanisah Binte Zelani (2017)

  • Apology has been found to be the most effective strategy in times of crises. However, there is a dearth of research on the kinds of apology used and how primary stakeholders, in particular consumers, received them. This study aims to examine consumer responses to the types of apologies offered post crises against the levels of attribution of responsibility. We also assess the potential mediating role of ethical concerns by developing the Perception-Behavioral Model of Crisis Response. An experiment was conducted to ascertain consumers’ impression of the organization post-apology. The results showed that the attribution of crisis responsibility significantly influences complaining, wit...
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  • Parental mediation of children’s digital media use in high digital penetration countries: perspectives from Singapore and Australia

    • Authors: Wonsun Shin; May O. Lwin (2022)

  • This research examines how parents in two high digital penetration nations in the Asia-Pacific region, Singapore and Australia, mediate children’s use of digital media and how parental mediation practices in each country are explained by parents’ media perception, digital literacy, and parental self-efficacy. We conducted surveys with parents residing in Singapore (N = 316) and Australia (N = 315). Results show that Australian parents are more actively engaged in all types of parental mediation as compared to Singaporean parents. In both countries, those who are concerned about risks associated with their children’s digital media use and those who feel confident in their parenting abi...
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  • Utilization of CSR to build organizations’ corporate image in Asia: need for an integrative approach

    • Authors: Augustine Pang; May O. Lwin; Chrystal Shu-Min Ng; Ying-Kai Ong; Shannon Rose Wing-Ching Chau; Kristle Poh-Sim Yeow (2018)

  • Corporate social responsibility (CSR) has been found to be a strong predictor of a favorable corporate image [Gray, 1986. Managing the corporate image: The key to public trust. London: Quorum Books]. Websites have become an essential communication platform [Dawkins, 2004. Corporate responsibility: The communication challenge. Journal of Communication Management, 9(2), 108–119]. This study aims to investigate how CSR can be used in enhancing organizational corporate image. Content analyses of 150 corporate websites of organizations in Asia headquartered in Singapore were conducted, followed by in-depth interviews with public relations (PR) practitioners to examine the motivations b...