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Browsing by Author May O. Lwin

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Article

Extending The Social Cognitive Model- Examining The External and Personal Antecedents of Social Network Sites Use Among Singaporean Adolescents

Authors: Edmund W. J. Lee; Shirley S. Ho; May O. Lwin (2016)

This research draws upon the extended social cognitive model to examine how external factors such as adolescents’ relationship with their parents, and personal antecedents including depression, loneliness, self-reactive outcome expectation, self-identity, deficient self-regulation, and habit strength, relate to Singaporean adolescents’ time spent on social network sites (SNSs)...

Article

Is saying ‘sorry’ enough? examining the effects of apology typologies by organizations on consumer responses

Authors: May O. Lwin; Augustine Pang; Jun-Qi Loh; Marilyn Hui-Ying Peh; Sarah Ann Rodriguez; Nur Hanisah Binte Zelani (2017)

Apology has been found to be the most effective strategy in times of crises. However, there is a dearth of research on the kinds of apology used and how primary stakeholders, in particular consumers, received them. This study aims to examine consumer responses to the types of apologies offered post crises against the levels of attribution of responsibility. We also assess the potential mediating role of ethical concerns by developing the Perception-Behavioral Model of Crisis Response. An experiment was conducted to ascertain consumers’ impression of the organization post-apology. The results showed that the attribution of crisis responsibility significantly influences complaining, wit...

Article

Parental mediation of children’s digital media use in high digital penetration countries: perspectives from Singapore and Australia

Authors: Wonsun Shin; May O. Lwin (2022)

This research examines how parents in two high digital penetration nations in the Asia-Pacific region, Singapore and Australia, mediate children’s use of digital media and how parental mediation practices in each country are explained by parents’ media perception, digital literacy, and parental self-efficacy. We conducted surveys with parents residing in Singapore (N = 316) and Australia (N = 315). Results show that Australian parents are more actively engaged in all types of parental mediation as compared to Singaporean parents. In both countries, those who are concerned about risks associated with their children’s digital media use and those who feel confident in their parenting abi...

Article

Utilization of CSR to build organizations’ corporate image in Asia: need for an integrative approach

Authors: Augustine Pang; May O. Lwin; Chrystal Shu-Min Ng; Ying-Kai Ong; Shannon Rose Wing-Ching Chau; Kristle Poh-Sim Yeow (2018)

Corporate social responsibility (CSR) has been found to be a strong predictor of a favorable corporate image [Gray, 1986. Managing the corporate image: The key to public trust. London: Quorum Books]. Websites have become an essential communication platform [Dawkins, 2004. Corporate responsibility: The communication challenge. Journal of Communication Management, 9(2), 108–119]. This study aims to investigate how CSR can be used in enhancing organizational corporate image. Content analyses of 150 corporate websites of organizations in Asia headquartered in Singapore were conducted, followed by in-depth interviews with public relations (PR) practitioners to examine the motivations b...