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Browsing by Author Na Yeon Lee

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  • The influence of business strategies on the frames of health news: a comparison of health news in two Korean newspapers

    • Authors: Na Yeon Lee (2014)

  • This study examines how an adoption of a spin-off publication, which is a subsidiary of a parent company, might be associated with changes in the frames of health news. A content analysis of two Korean newspapers showed that reporters at the spin-off relied more on health news sources from potential advertisers, such as pharmaceutical companies and doctors who work at private clinics and hospitals, and that the frames emphasized medical treatments rather than the promotion of healthy lifestyles, which was the focus of frames before the spin-off. These findings suggest that news associated with spin-offs may be framed to emphasize services offered by potential advertisers. Because fra...
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  • The spiral of silence and journalists' outspokenness on Twitter

    • Authors: Na Yeon Lee; Yonghwan Kim (2014)

  • This study examined whether Twitter can serve as a public sphere where opinion leaders – in this case, journalists – speak up about politically controversial issues. Based on the theoretical framework of the spiral of silence (SOS), 118 Korean journalists from nine national newspapers and two network broadcasting companies were surveyed about their behavior on Twitter with regard to two controversial issues in South Korea. Results showed that journalists who perceived a greater discrepancy between their opinions and the opinions of Twitter users about controversial issues in South Korea were less willing to voice their opinions on Twitter; moreover, the journalists’ ideology was foun...