ArticleAuthors: Ali Qadir; Pertti Alasuutari (2013)
While media studies have focused on journalist roles in framing foreign news events for local readers to render them suitable for national audiences, there has been less attention to similar roles played by other social actors in bringing ‘home’ new models about existing realities. Therefore, this paper addresses the question of how a global catchphrase, ‘war on terror,’ acquired a national paradigm status by virtue of its use by multiple actors in the media sphere in Pakistan. We analyse all the articles mentioning the catchphrase in a leading national English daily over two years to unpack how the war on terror turned from being ‘their’ war in America to becoming ‘our’ war in Pakist... 
