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Browsing by Author Philip Kotler

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  • Book

  • Marketing 4. 0 : Moving from traditional to digital

    • Authors: Philip Kotler; Hermawan Kartajaya; Iwan Setiawan (2017)

  • Part I: Fundamental Trends Shaping Marketing - Part II: New Frameworks for Marketing in the Digital Economy - Part III: Tactical Marketing Applications in the Digital Economy...