ArticleAuthors: Kokil Jaidka; Saifuddin Ahmed; Marko Skoric; Martin Hilbert (2019)
This study introduces and evaluates the robustness of different volumetric, sentiment, and social network approaches to predict the elections in three Asian countries – Malaysia, India, and Pakistan from Twitter posts. We find that predictive power of social media performs well for India and Pakistan but is not effective for Malaysia. Overall, we find that it is useful to consider the recency of Twitter posts while using it to predict a real outcome, such as an election result. Sentiment information mined using machine learning models was the most accurate predictor of election outcomes. Social network information is stable despite sudden surges in political discussions, for e.g. arou...