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Browsing by Author Seungae Lee

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  • The attribute agenda-setting influence of online community on online newscast: investigating the South Korean Sewol ferry tragedy

    • Authors: Jiyoon (Karen) Han; Seungae Lee; Maxwell McCombs (2017)

  • The Sewol ferry tragedy was a major event in South Korea in 2014. This study examines the agenda-setting links between a Korean online newscast (Naver) and a Korean online community (Daum). Although each portal initially focused on different crisis attributes and stakeholders regarding the ferry tragedy, their agendas became more alike over time. Notably, the cross-lagged analysis shows significant influence of the online community (Daum) on the online newscast (Naver). This study also expands on Son and Weaver’s [2006, Another look at what moves public opinion: Media agenda setting and polls in the 2000 U.S. election. International Journal of Public Opinion Research, 18(2), 174–197...
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  • The moderating role of cultural orientation in explaining temporal orientation of self-referencing

    • Authors: Seungae Lee; Jun Heo (2016)

  • A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orien...