ArticleAuthors: Seungho Cho & Yong-Chan Kim (2012)
This study investigates the effect of corporate social responsibility (CSR) and corporate nationality on public reactions to negative news about corporations.
To explain how CSR activity works as a buffer for a negative issue of an organization, we propose a halo effect theory. This study conducted an experiment using a 2 (CSR activity vs. no CSR activity) x 2 (domestic company vs. foreign company) between-subject design. For this experiment, we developed a negative news story about a fictitious Asian local company. The dependent variable was whether individuals showed willingness to take actions against this company. We found that both CRS activities and corporation nationality have... 
