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Browsing by Author Shuhua Zhou

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Showing results [1 - 3] / 3
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  • Content characteristics of IPTV: analysis of sensationalism, localism, and interactivity

    • Authors: Trisha T.C. Lin; Shuhua Zhou; Di Cui (2014)

  • This study combined observation and content analysis to examine professional Internet Protocol television (IPTV) content in terms of sensationalism, localism, and interactivity. Observational results found these videos were sensational, localized, and somewhat interactive. Content analysis showed that IPTV was different from tradi-tional TV content in that it used more sensational sex and celebrity stories, used more tabloid packaging, and appealed more to emotions through vivid storytelling techni-ques, in both entertainment and news content. In addition, localism was reflected in the selection of geographically and culturally proximate stories. The ‘local hook’ was more important in...
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  • Is the agenda set? State of agenda-setting research in China and Korea

    • Authors: Shuhua Zhou; Yeojin Kim; Yunjuan Luo; Fei Qiao (2016)

  • Agenda setting is one of the most recognized communication theories. This thematic analysis aims to provide an overview of agenda-setting publications in China and Korea. Results indicated that the output of agenda-setting research was impressive in both countries. Korean studies mirrored U.S. studies in terms of topical focus, but research in China narrowly concentrated on social issues. Chinese agenda-setting research was typically a-theoretical and lacking in methodological diversity, while such problems were less acute in Korean studies. More studies have moved on to the Internet and social media in both countries. Implications are discussed and new directions for future research ...
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  • Public trust: a comprehensive investigation on perceived media credibility in China

    • Authors: Hongzhong Zhang; Shuhua Zhou; Bin Shen (2014)

  • The purpose of this study is to provide a comprehensive investigation on perceived media credibility in China. In order to assess people’s attitudes toward six media formats (television [TV], newspapers, radio, magazines, websites, and mobile devices), a series of surveys were conducted with a random sample of 5807 residents in 10 cities in China. Findings indicated that Chinese respondents perceived TV to be the most credible among all media and that TV was rated as more credible than newspapers. In addition, two official mouthpieces, China Central Television and the People’s Daily, were both perceived to be highly credible. But readership in general was a nonfactor in terms of credi...