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Browsing by Author Sora Park

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Showing results [1 - 3] / 3
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  • Distributing TV dramas in the digital environment: a Korean case

    • Authors: Eun-mee Kim; Sora Park (2008)

  • While ‘windowing’ as a vehicle for intertemporal price discrimination has been the traditional distribution strategy for TV programs, new digital technologies are calling for new distribution methods. In this study, we examine the changing distribution patterns for TV dramas in Korea. Analysis of primetime dramas that were aired on terrestrial broadcasting networks (KBS, MBC, SBS) in Korea during 2004^2006 shows that the temporally linear sequence of windowing is being replaced by a strategy of (near) simultaneous distribution across all available channels. However, focusing on cable channels and Internet video-on-demand, this study finds that the influence of a program’s performance ...
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  • Engagement with news on Twitter: insights from Australia and Korea

    • Authors: Robert Ackland; Mathieu O’Neil; Sora Park (2019)

  • This study examines the patterns of news engagement among news consumers with different political affiliation and cultural background. We use computational methods and data from Twitter in a cross-country comparison of engagement with six online news sources in Australia and South Korea. For our analysis, we used a subset of Twitter users who retweeted at least one political story during the period of collection, and for whom we were able to predict political affiliation using correspondence analysis and data on Twitter follower ties to politicians. We find that right-wing Australian retweeters are more intense in their news engagement, compared with their left-wing counterparts, wher...
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  • Market change and diversity in the Korean movie market

    • Authors: Sora Park (2011)

  • In this study, the relationships among the different, measurable aspects of media diversity (source, content and exposure) were examined. The aim was to look at how changes in the market environment affect the diversity of movies that are exhibited. The Korean movie market since the late 1980s provides a fruitful example of how an increased exhibition outlet affects the source, content and exposure diversity. An analysis of movies that were exhibited in movie theaters between 1990 and 2006 reveals that the increase in movie screens does not affect each dimension of diversity equally; and the relationship among the three distinct dimensions of diversity does not necessarily have a cons...