ArticleAuthors: Kyongseok Kim; Sun Joo (Grace) Ahn (2019)
Applying the framework of Construal Level Theory (CLT), this study tested the effects of an environmental ad describing the distant-future (i.e. end of the twenty-first century) vs. near-future (i.e. next summer) consequences of climate change using a sample of college students in the U.S. and South Korea. Consistent with the proposed empirical model in this study, lower perceived temporal distance of climate change generally led to higher perceived relevance of the event and more positive attitude and greater intention toward the sustainable consumption suggested in the ad (i.e. using Energy Star® qualified bulbs). However, the effects of temporal framing on the variables were moderated ... 
