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Browsing by Author Tzu-hsiang Yu

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  • A Functional Analysis of 2004 Taiwanese Political Debates

    • Authors: William L. Benoit; Wei-Chun Wen; Tzu-hsiang Yu (2007)

  • This investigation utilizes the Functional Theory of Political Campaign Discourse to analyze the first-ever televised presidential debates in Taiwan in 2004. Millions of people watch, and learn from, political debates, which are an important part of many political campaigns around the world. Overall, acclaims and attacks were the most common functions, followed by defenses. Policy was addressed more often than character in these debates. The incumbent candidate acclaimed significantly more and attacked less than the challenger. The incumbents used past deeds significantly more often to acclaim*and less to attack*than the challengers. Finally, general goals and ideals were used more as...
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  • The failure of ‘scientific’ evidence in Taiwan: a case study of international image repair for American beef

    • Authors: Wei-Chun Wen; Tzu-hsiang Yu; William L. Benoit (2012)

  • This study extends the theory of image repair in a cross-cultural setting by examining an international controversy in the beef trade. Taiwan’s restrictions on American beef imports in 2010 (based on fears of ‘mad cow’ disease) caused trade tensions between the US and Taiwan and prolonged the ongoing controversy over American beef exports to East Asian countries, one of America’s top beef export markets. To repair the image of these products in Taiwan, the US government utilized the image repair strategies of denial, bolstering, minimization, and attacking the accusers. Although the US position was supported by scientific data, the rhetoric was generally not effective in Taiwan. A maj...