ArticleAuthors: Wai Hsien Cheah (2006)
This study was an effort to examine the impact of involvement with the topic on the effects of health risk messages. It employed a 2 (low vs. high level of involvement with the topic)^/2 (physical vs. social appeal)^/2 (within-subject pretest vs. posttest)^/4 (four countries) mixed repeated-measures design. Of the 911 college students who participated in the pretest, a total of 700 students completed the experiment and posttest. Regardless of message condition, country, and time, high involvement participants reported greater perceived susceptibility, perceived severity, perceived response efficacy, intention to use condoms, condom interpersonal impact, knowledge about gonorrhea, fear... 
