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  • A cross-cultural perspective on televised political advertising during the presidential election between the US and South Korea: 1992–2012

    • Authors: Soobum Lee; Hyoungkoo Khang; Yeojin Kim (2016)

  • Our study was motivated by the fact that, despite the increasing pervasiveness of political advertising in the political process of many democracies, little empirical research has been conducted to unveil common patterns or crucial differences of political spots across cultural boundaries. Our study thus provided one opportunity to gain better understanding and insights into how media phenomena are related to cultural orientation by comparing and contrasting the content of political spots across the United States and South Korea. In particular, this study analyzed verbal components of political spots in both US and Korean presidential elections over the past 20 years. To the extent th...
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  • Framing the crisis by one's seat: a comparative study of newspaper frames of the Asiana crash in the USA, Korea, and China

    • Authors: Yan Yan; Yeojin Kim (2015)

  • This study compared newspaper frames of the 2013 Asiana Airlines crash in the three countries involved: the USA, Korea, and China. The results revealed distinct patterns of news coverage under the particular influence of national interests. The responsib-ility frame was the most frequently used, but the attribution of responsibility varied across the three countries. US newspapers overwhelmingly attributed the causation to pilot error, Korean media framed the causation as being open to multiple explana-tions, and Chinese newspapers were less likely to speculate about causation before the final official conclusion was reached. US and Korean media maintained a negative tone toward each ...
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  • Is the agenda set? State of agenda-setting research in China and Korea

    • Authors: Shuhua Zhou; Yeojin Kim; Yunjuan Luo; Fei Qiao (2016)

  • Agenda setting is one of the most recognized communication theories. This thematic analysis aims to provide an overview of agenda-setting publications in China and Korea. Results indicated that the output of agenda-setting research was impressive in both countries. Korean studies mirrored U.S. studies in terms of topical focus, but research in China narrowly concentrated on social issues. Chinese agenda-setting research was typically a-theoretical and lacking in methodological diversity, while such problems were less acute in Korean studies. More studies have moved on to the Internet and social media in both countries. Implications are discussed and new directions for future research ...