Browsing by Author Yoomin Lee

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  • Authors: Youngmin Yoon; Yoomin Lee (2013)

  • This study has explored the US and Korean newspapers’ election coverage in regard to their respective nations’ female candidates relative to male rivals during the 2007^ 2008 presidential nomination campaigns. The findings reveal that both US and Korean newspapers displayed no bias in adopting personal, issue, and viability frames to cover the female candidates versus the male candidates. Additionally, the US dailies gave Clinton as much attention as Obama, as can be seen in the similar amount of articles, headlines, and primary coverage; however, Park, the female candidate in Korea, garnered a lower amount of articles and headlines, and was featured much less as the primary focuswhen...

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  • Authors: Yoomin Lee; Young Min (2020)

  • The present study uses data from the 2011 Seoul mayoral election to study attribute agenda setting and affective priming. By combining a content analysis of the candidate coverage in seven major news outlets and an exit poll of voters (N = 690) on Election Day, it investigates the relationships between the cognitive and affective components of candidate attributes most highlighted by the news media and most accessible in voters’ memories, feelings toward political candidates, and vote choices among actual voters who had just cast their ballots. It also explores how these relationships differ depending on individuals’ news media exposure. The study found that mediated election campaigns i...