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  • Attribute agenda setting and affective priming in a South Korean election: how media descriptions of candidate attributes affect political decision-making

    • Authors: Yoomin Lee; Young Min (2020)

  • The present study uses data from the 2011 Seoul mayoral election to study attribute agenda setting and affective priming. By combining a content analysis of the candidate coverage in seven major news outlets and an exit poll of voters (N = 690) on Election Day, it investigates the relationships between the cognitive and affective components of candidate attributes most highlighted by the news media and most accessible in voters’ memories, feelings toward political candidates, and vote choices among actual voters who had just cast their ballots. It also explores how these relationships differ depending on individuals’ news media exposure. The study found that mediated election campaigns i...
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  • Effects of entertainment media framing on support for gay rights in China: Mechanisms of attribution and value framing

    • Authors: Lihong Zhang; Young Min (2013)

  • This study investigates the framing effects of gay-themed entertainment media in China. Specifically, the study explores the mechanisms underlying attribution framing and value framing, through two separate experiments. The results of the first experiment indicate that exposure to attribution frames had considerable influence on the participants’ perceptions of the controllability of homosexuality and their emotional responses. In addition, fictional entertainment media’s framing of the origin of homosexuality indirectly influenced the participants’ opinion through anger. Those participants exposed to a program homosexuality as a type of ‘controllable’ sexuality were likely to express...