ArticleAuthors: Trisha T.C. Lin; Yu-li Liu (2011)
Among studies on emerging mobile broadcasting TV, theories for cross-country comparisons have seldom been applied. This paper investigates market trials of mobile broadcasting TV in Singapore and Taiwan. It uses a socio-technical perspective to examine complex relations between the co-evolving subsystems of industry/market, policy, and technology. This paper advances the understanding of how this mobile technology will evolve by interviewing key stakeholders in industry players and regulators. After Taiwan announced its mobile TV policy in December 2009, Singapore has remained indecisive. The findings show that Singapore is likely to choose the DVB-H standard and adopt the subscriptio... 
