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  • Feminism and social change: women's place in Taiwanese newspapers and public opinion

    • Authors: Ping Shaw; Yue Tan (2014)

  • This study used a content analysis of editorial articles to explore the portrayal of gender in women’s pages of Taiwanese newspapers between 1975 and 2009. In addition to topical themes and editorial format, we focused on how women’s pages present political messages in terms of the topics addressed, style of argumentation, methods of challenging traditional gender roles, and the promotion of provocative actions. We compared the content analysis data with social development indicators and public opinion polls in the contexts of the evolution of the market and the women’s movement in Taiwan. We found that in the early stages of the women’s movement, the women’s pages mainly played the r...
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  • Image, issue, and affective priming effects of candidates’ Facebook posts on voters’ trait perceptions and overall evaluations

    • Authors: Yue Tan; Hsuan-Yi Chou (2024)

  • Trait perception is crucial to electoral support. Increasingly, candidates are using social media posts to shape their images, prime trait perception, and enhance overall evaluations. This study distinguishes three types of priming effects – namely, image priming, issue priming, and affective priming. Three online experiments assess these effects in the context of Facebook campaigns. The image priming effects were consistently confirmed. When coupled with issue discussions, their effectiveness was amplified only for applicable issues in positive tones. The suitability of applying media priming theory to social media campaigns is also discussed.