ArticleAuthors: Zhi-Jin Zhong; Mike Zhengyu Yao (2013)
This study conducted a survey of 217 adult game players in Hong Kong to explore the effects of gaming motivations and avatar-self identification on symptoms of online game addiction. Results show that avatar-self identification is positively associated with the problems and salience dimension as well as the uncontrollable game-play dimension of game addiction. The motivation to relax is positively related to perceived avatar-self identification and uncontrollable play; the motivation to socialize in online games is positively linked with the avatar-self identification and both symptoms of online game addiction. The motivation to escape is positively related to the symptom of problems ... 
