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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Thomas E. Ruggiero | vi |
| dc.date.accessioned | 2023-02-01T02:07:13Z | - |
| dc.date.available | 2023-02-01T02:07:13Z | - |
| dc.date.issued | 2000 | - |
| dc.identifier.citation | Mass Communication & Society. - 2000. - No 3(1). - Tr.3 - 37. | - |
| dc.identifier.issn | 1520-5436 | - |
| dc.identifier.uri | http://elib.hcmussh.edu.vn/handle/HCMUSSH/135843 | - |
| dc.description.abstract | Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article, I argue just the opposite, and any attempt to speculate on the future direction of mass communication theory must seri-ously include the uses and gratifications approach. In this article, I assert that the emergence of computer-mediated communication has revived the significance of uses and gratifications. | vi |
| dc.format.extent | 36 tr. | vi |
| dc.language.iso | en_US | vi |
| dc.publisher | Taylor & Francis Group | vi |
| dc.subject | Báo chí | vi |
| dc.subject | Gratifications | vi |
| dc.subject.ddc | 070.4 | vi |
| dc.title | Uses and Gratifications Theory in the 21st Century | vi |
| dc.type | Article | vi |
| ikr.topic.maintopic | THẠC SĨ | vi |
| ikr.topic.subtopic | THẠC SĨ::Báo chí học | - |
| Appears in Collections | Bài trích | |
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