Thông tin tài liệu
Thông tin siêu dữ liệu biểu ghi
| Trường DC | Giá trị | Ngôn ngữ |
|---|---|---|
| dc.contributor.author | Peter C. Verhoefa | vi |
| dc.contributor.author | Katherine N. Lemonb | vi |
| dc.contributor.author | A. Parasuramanc | vi |
| dc.contributor.author | Anne Roggeveend | vi |
| dc.contributor.author | Michael Tsirosc | vi |
| dc.contributor.author | Leonard A. Schlesinger | vi |
| dc.date.accessioned | 2023-02-21T01:47:37Z | - |
| dc.date.available | 2023-02-21T01:47:37Z | - |
| dc.date.issued | 2009 | - |
| dc.identifier.citation | Journal of Retailing. - 2009. - No.85(1). - pp. 31–41 | - |
| dc.identifier.uri | http://elib.hcmussh.edu.vn/handle/HCMUSSH/136090 | - |
| dc.description.abstract | Retailers, such as Starbucks and Victoria’s Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience from a holistic perspective... | vi |
| dc.format.extent | 12 p. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Elsevier Inc | vi |
| dc.subject | Quản lý | vi |
| dc.subject | Khách hàng | vi |
| dc.subject.ddc | 338 | vi |
| dc.title | Customer Experience Creation: Determinants, Dynamics and Management Strategies | vi |
| dc.type | Article | vi |
| ikr.topic.maintopic | THẠC SĨ | vi |
| ikr.topic.subtopic | THẠC SĨ::Du lịch | vi |
| Bộ sưu tập | Bài trích | |
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