Item Infomation
| Title: | A Practical Guide to Tourism Destination Management |
| Issue Date: | 2007 |
| Publisher: | World Tourism Organization |
| Abstract: | 1: An Introduction to Destination Management-2:The Strategic Foundations: Assessing the Situation and Setting a Vision, Goals and Objectives- 3: Positioning and Branding the Destination -4: Marketing the Destination-5: Developing Destination Products -6: Ensuring the Quality of the Visitors’ Experience ... |
| URI: | http://elib.hcmussh.edu.vn/handle/HCMUSSH/137383 |
| Appears in Collections | Sách tham khảo |
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