Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Youcheng Wang | vi |
| dc.contributor.author | Abraham Pizam | vi |
| dc.date.accessioned | 2023-07-20T01:30:57Z | - |
| dc.date.available | 2023-07-20T01:30:57Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.uri | http://elib.hcmussh.edu.vn/handle/HCMUSSH/137410 | - |
| dc.description.abstract | Part 1: Destination marketing and management: concepts, structures and policies-Part 2: destination marketing: understanding consumer decision making-Part 3: destination marketing: research, branding and image communication-Part 4: destination product development and distribution-Part 5: managing stakeholders at destinations-Part 6: safety and crisis management at destinations-Part 7: managing competitiveness and sustainability and embracing challenges and opportunities | vi |
| dc.format.extent | 380 P. | vi |
| dc.language.iso | en | vi |
| dc.publisher | CAB International | vi |
| dc.subject | Tourism-Marketing | vi |
| dc.subject | Tourism-Management | vi |
| dc.subject.ddc | 910 | vi |
| dc.title | Destination marketing and management : theories and applications | vi |
| dc.type | Book | vi |
| ikr.topic.maintopic | CỬ NHÂN | vi |
| ikr.topic.subtopic | CỬ NHÂN::Quản trị dịch vụ du lịch và lữ hành | vi |
| Appears in Collections | Sách tham khảo | |
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