Destination marketing and management : theories and applications

Abstract

Part 1: Destination marketing and management: concepts, structures and policies-Part 2: destination marketing: understanding consumer decision making-Part 3: destination marketing: research, branding and image communication-Part 4: destination product development and distribution-Part 5: managing stakeholders at destinations-Part 6: safety and crisis management at destinations-Part 7: managing competitiveness and sustainability and embracing challenges and opportunities