Item Infomation
| Title: | Reputation management: The Key to successful public relations and corporate communication |
| Authors: | John Doorley Helio Fred Garcia |
| Issue Date: | 2007 |
| Publisher: | Routledge |
| Abstract: | 1: Reputation Management - 2: Ethics and Communication- 3: Media Relations - 4: New Media - 5: Employee Communication- 6: Government Relations - 7: Community Relations-8: Investor Relations... |
| URI: | http://elib.hcmussh.edu.vn/handle/HCMUSSH/137535 |
| Appears in Collections | Sách tham khảo |
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