Item Infomation
| Title: | Marketing 4. 0 : Moving from traditional to digital |
| Authors: | Philip Kotler Hermawan Kartajaya Iwan Setiawan |
| Issue Date: | 2017 |
| Publisher: | John Wiley & Sons, Incorporated |
| Abstract: | Part I: Fundamental Trends Shaping Marketing - Part II: New Frameworks for Marketing in the Digital Economy - Part III: Tactical Marketing Applications in the Digital Economy... |
| Description: | Ebook mua quyền truy cập |
| URI: | http://elib.hcmussh.edu.vn/handle/HCMUSSH/137587 |
| ISBN: | 9781119341208 |
| Appears in Collections | Sách tham khảo |
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