Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Philip Kotler | vi |
| dc.contributor.author | Hermawan Kartajaya | vi |
| dc.contributor.author | Iwan Setiawan | vi |
| dc.date.accessioned | 2023-08-02T06:54:55Z | - |
| dc.date.available | 2023-08-02T06:54:55Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.isbn | 9781119341208 | - |
| dc.identifier.uri | http://elib.hcmussh.edu.vn/handle/HCMUSSH/137587 | - |
| dc.description | Ebook mua quyền truy cập | vi |
| dc.description.abstract | Part I: Fundamental Trends Shaping Marketing - Part II: New Frameworks for Marketing in the Digital Economy - Part III: Tactical Marketing Applications in the Digital Economy... | vi |
| dc.format.extent | 207 p. | vi |
| dc.language.iso | en | vi |
| dc.publisher | John Wiley & Sons, Incorporated | vi |
| dc.subject | Internet marketing | vi |
| dc.subject | Marketing | vi |
| dc.subject.ddc | 658.8 | vi |
| dc.title | Marketing 4. 0 : Moving from traditional to digital | vi |
| dc.type | Book | vi |
| ikr.topic.maintopic | THẠC SĨ | vi |
| ikr.topic.subtopic | THẠC SĨ::Du lịch | vi |
| Appears in Collections | Sách tham khảo | |
Files in This Item:
