Inter-media agenda setting in global news production: examining agenda attributes in newspaper coverage of the MH370 incident in the U.S., China, and Hong Kong

Abstract

The disappearance of Malaysian Airline Flight MH370 attracted high media attention across countries. To explore how news media outlets influence each other in transnational settings, this study focuses on the coverage of MH370 by three major newspapers in the U.S., China, and Hong Kong, and examines the inter-media agenda-setting effect as an indicator of media’s mutual influence. A content analysis of 255 news articles revealed significant correlations among the issue agendas of the 3 newspapers, suggesting the existence of reciprocal, though asymmetrical, influence among the news media in the U.S., China, and Hong Kong. The findings also suggest that news media differ in power and that news media in high-power countries play a key role in shaping the global news agenda.