The impact of online social capital on social trust and risk perception

Abstract

This study investigated how social media use and online social capital might have influenced social trust and risk perception of a public health crisis in China. It also tested the validity and reliability of the online social capital measurement in the context of a Chinese food-safety crisis. Study findings validated the impact of online social capital on social trust and risk perception. In addition, two new dimensions of online social capital scale were identified; these two dimensions are in parallel to Putnam’s [2000. Bowling alone: The collapse and revival of american community. New York: Simon and Schuster] conception of ‘bonding social capital’ and ‘bridging social capital.’ Social and policy implications of the study results are discussed.