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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Heewon Cha | vi |
| dc.contributor.author | Jee Won Suh | vi |
| dc.contributor.author | Jangyul Robert Kim | vi |
| dc.date.accessioned | 2024-12-03T07:42:07Z | - |
| dc.date.available | 2024-12-03T07:42:07Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.citation | Asian Journal of Communication. - 2015. - Vol.25, No.3. - P.307 - 326 | vi |
| dc.identifier.uri | http://elib.hcmussh.edu.vn/handle/HCMUSSH/141289 | - |
| dc.description.abstract | Based on issue ownership theory, this study identifies the effects of issue obtrusive-ness, issue congruence, and crisis response strategies on the level of acceptance of crisis communication messages employing 2 × 2 × 3 (issue obtrusiveness × issue congruence × response strategies: scapegoat, justification, reminder) experimental research. Two large Korean business groups (Hyundai and SK) were selected. There was a main effect in crisis response strategies and a three-way interaction effect. A crisis communication message was effective when a corporation owns congruent and unobtrusive issues. Implications for public relations research and practices were discussed. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Department of Communication and Media, Ewha Womans University, Seoul, Republic of Korea | vi |
| dc.subject | Issue ownership | vi |
| dc.subject | Issue congruence | vi |
| dc.subject | Issue obtrusiveness | vi |
| dc.subject | Crisis commun-ication | vi |
| dc.subject | Crisis response strategy | vi |
| dc.subject | Public relations | vi |
| dc.title | The effect of issue obtrusiveness, issue congruence, and response strategies on the acceptance of crisis communication messages | vi |
| dc.type | Article | vi |
| Appears in Collections | Bài trích | |
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