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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Pamela K. Morris | vi |
| dc.date.accessioned | 2024-12-11T08:47:34Z | - |
| dc.date.available | 2024-12-11T08:47:34Z | - |
| dc.date.issued | 2014 | - |
| dc.identifier.citation | Asian Journal of Communication. - 2014. - Vol.24, No.3. - P.242 - 261 | vi |
| dc.identifier.uri | http://elib.hcmussh.edu.vn/handle/HCMUSSH/141362 | - |
| dc.description.abstract | This research expands scholarship on cross-cultural investigations by examining ideas of beauty through the lens of outdoor advertisements. Using a content analysis method, 293 images of women in outdoor advertisements from six different cultures, including Bulgaria, Hong Kong, Japan, Poland, South Korea, and Turkey, were reviewed through a framework of advertising and consumer culture, globalization, and theories of beauty. The findings revealed that differences across cultures exist and that beauty ideals are culture dependent. | vi |
| dc.language.iso | en | vi |
| dc.publisher | School of Communication, Loyola University Chicago, Chicago, IL, USA | vi |
| dc.subject | Advertising/public relations | vi |
| dc.subject | Cross-cultural communication | vi |
| dc.subject | Content analysis | vi |
| dc.subject | Gender studies | vi |
| dc.title | Comparing portrayals of beauty in outdoor advertisements across six cultures: Bulgaria, Hong Kong, Japan, Poland, South Korea, and Turkey | vi |
| dc.type | Article | vi |
| Appears in Collections | Bài trích | |
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